Ferrari has recently announced a current collaboration with Genesys after their previous withdrawal of two significant partners from its portfolio.
Ferrari has announced that Genesys will join its F1 and hypercar programs as a new team partner, strengthening their portfolio.
Ferrari had severed ties with two significant sponsors, Snapdragon and Velas, as RacingNews365 had earlier in January revealed.
As important Ferrari sponsors, the loss was anticipated to leave a $55 million gap in their list of collaborators.
The “customer experience” company Genesys has been revealed, and Ferrari has announced that its logo will be on their F1 2023 cars as the Italian team looks to fill the gaps.
On February 14, Valentine’s Day, Ferrari will introduce its challenger for 2023, albeit the venue has not yet been made public.
For the third consecutive year, the Scuderia’s driver lineup will include Charles Leclerc and Carlos Sainz. Mattia Binotto left the team at the end of December 2022, and Frédéric Vasseur, a former Sauber (Alfa Romeo) team principal, will take his position.
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F1, Formula 1, F1 2023, FIA, Grand Prix, Ferrari, Genesys, Charles Leclerc, Carlos Sainz
