Hooters has extended its sponsorship of Chase Elliott’s #9 Chevrolet through the 2024 NASCAR Cup Series season for another three years.
Hooters will continue its partnership with 2020 NASCAR Cup Series champion Chase Elliott and the #9 team, according to Hendrick Motorsports.
Through 2024, the restaurant chain has promised to remain the primary sponsor of the #9 Chevrolet for three races each season.
Elliott, on the other hand, has yet to secure a contract that will keep him in the league beyond this season.
Hendrick Motorsports has extended the 26-year-old Dawsonville, Georgia native’s contract through the 2022 season, and he is set to begin his contract year in February.
According to team owner Rick Hendrick, another contract extension appears to be nothing more than a formality at this point.
And we’re not going to pretend like there was ever any doubt in the first place
Elliott, who has now earned the Most Popular Driver Award in each of the four seasons since the departure of 15-time winner Dale Earnhardt Jr., was still driving the #24 Chevrolet and had yet to win a race when he signed his extension through 2022 as a second-year driver back in 2017.
In fact, he was more than a year away from winning at Watkins Glen International for the first time in his career.
But, since then, he has won several races in four consecutive seasons, something no other driver in the sport has accomplished.
Denny Hamlin owns the only other active streak of this type, which extends three seasons. None of the other five multi-race winners in the 2021 season won more than once in 2020.
During this time, Elliott has won 13 races, including a career-high five in his championship-winning 2020 season. Six of his 13 career wins have come in the playoffs, including three in 2020.
Hendrick Motorsports’ driver lineup appears to be set for the foreseeable future, with no concerns regarding their plans for Elliott. Kyle Larson, the defending series champion, and Alex Bowman have already signed contracts that go through 2023.
William Byron is in a similar circumstance to Elliott. Although his contract only runs until the 2022 season, Liberty University has already agreed to sponsor his #24 Chevrolet for 12 races per season until 2026. So, once again, it appears like an extension is merely a matter of when, not if.
Given Hooters’ contract extension through 2024 and the fact that Hendrick Motorsports has yet to formally extend anyone beyond 2023, expect Elliott’s contract to be extended through 2024.
NAPA Auto Parts, the primary sponsor, is also under contract through 2022, so an announcement might coincide with them extending their contract.
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